Strike Gold is quickly turning into a shop favorite with our staff and repeat clients across our three stores. The couple from Okayama are nailing every fit and denim style and they've only just begun.

We visited them at their studio in Kurashiki City (Okayama Prefecture) a few months ago only to see them possess a passion that's rarely seen even in Japan these days among the denim and vintage-style clothing brands. They're creating such beautiful jeans, shirts, and leather accessories and it seems to come so naturally for them.

Strike Gold has done two new jean styles, one is a redone version of their popular XXX5 Slim Straight fit and they've also introduced a new Slim Tapered model (SG2109). They've done these with one of the most original looking styles of denim we've seen.
They start with a pure indigo dyed thread for the warp (top threads) and a beige mud dyed thread for the weft (bottom threads). The jean looks like an indigo colored denim jean but has a slight beige hue to it from the weft threads peaking through the indigo warp threads. They've upped the weight to 17oz and it comes in loomstate form, due to the abrasive nature of the denim when raw the jean will age faster than most jeans and yield an high contrast fade with normal wear.

Along with the new SG2105 and SG2109 jeans we've received a full restock of the leather belts and the SG1105 jean which has turned into one of the most requested jeans at our shops.

All these jeans and belts are available now at all three Self Edge stores and in our online store. Check the online store product pages for more details on the jeans, hi-res photographs, and measurements.

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